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We help you accelerate greening your business. 1, 2, 3 .
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Artists are an excellent, largely untapped resource
for turning trash to treasure. Who else would think to
create a whimsical elephant out of broken dolls,
mismatched blocks, globes, wheels, gnomes, and a dryer
hose (among many other bits of junk)?
On a visit to Philadelphia’s Please Touch Museum last
weekend, we were delighted by two large sculptures made
entirely out of trashed toys. As I had just been on a
tour of a non-profit recycling center, I began to
reflect on the nature of “trash.” At the recycling
center, I saw large boxes filled to the brim with
forlorn-looking household items. At the museum, this
clever sculpture of an elephant.
True, we don’t need so many colorful elephant sculptures
that we can keep up with the pace of millions of
households purging themselves of unwanted items.
Yet, the promise is not in a literal duplication of this
one approach. It’s in the value-add of unlimited
creativity and whimsy brought to the overall question of
how we use and dispose of materials. Here is a
particularly sobering statistic: In the U.S., 80% of
what we buy is thrown away after six months.
Materials are part of a system and a cycle, like
everything else. As we align to this way of thinking, we
find new ways to save money, resources, and time – all
of which are foundational to greening business. Probably
the most useful first question is: do I even need this
item? Extending this mindset through to the end of a
material’s life cycle, we can even have more fun!
On another note, lately, I’ve heard from several of
you who are feeling called to participate more deeply in
the green movement through your individual work. Whether
it’s greening your own workplace or industry, or
shifting into a new career direction, the form it takes
can be elusive. There is definitely something in the
air, so I’m responding in two ways. First, I’m putting
together an exciting telesummit featuring six successful
women at the forefront of conscious leadership. (See the
Upcoming Events section below for more information.)
Second, I’m offering a limited number of Green Career
Strategy Sessions to qualified people. (See Resources
section below for details. Don’t delay! This offer
expires August 3rd.)
...until next time, remember "Let's live on the planet as if we intend to stay."
Cheers,
Julie
GOforChange.com
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5 tips for sexy recycling
Many businesses embark on greening programs by taking a
good, hard look at the stream of materials both into and out
of their business. Often, this first shows up as recycling.
We all know about recycling, and how we “should” be doing
better. So, why aren’t we?.
Being trained in the design arts, I firmly believe that if
it’s not convenient or beautiful enough, people won’t
bother. Yes, beauty has a powerful, often subliminal effect
on us. If something is repugnant and hard to do - why waste
your time on it? Clear graphics and good design communicate
that recycling is an important priority. On a practical
level, engaging images and easy-to-use containers make it a
no-brainer to participate.
Inspired by a visit to San Francisco last summer, I came up
with five tips to harness the power of great design and make
your recycling program sexy. This can be applied in your
business, in organizations that you are involved with, even
in your home. We have been applying these principles in my
son’s school and at their events, with great results.
Continue reading this
article on my blog... |
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 Rekindle your love for your work. Special F*R*E*E telesummit
with six successful women at the forefront of conscious
leadership.
Are you feeling exhausted by the daily grind of your job?
Wondering how to truly live your values through your work?
Worried that time is running out for you to make a
difference?
This telesummit is for you if you want to view your work as
something that feeds your soul. You will learn specific
skills to apply now and to build on throughout your career.
These dynamic, impressive women will show you how to live
your passions, make the most of your talents, and influence
people’s lives.
Isn’t that what our work should do?
I will share more details as we confirm our guests. For now,
save the dates: it begins September 21st at 1:00 p.m. EST,
and runs every Tuesday and Thursday for three weeks. |
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Government contractors soon required to track emissions
The General Services Administration of the U.S.
government plans to require contractors to track greenhouse
gas emissions beginning in 2011 or 2012, according to a
report in the Federal Times.
This could have a tremendous effect on a wide range of
industries and companies that rely on large government
contracts, but do not currently measure their emissions
footprint.
Read the full article on Sustainable Business.com’s site:
http://www.sustainablebusiness.com/index.cfm/go/news.display/id/20700
Juice for the Journey
GOforChange.com now has a
weekly feature called “Juice for the Journey.” Each week,
you can read an inspiring quote to support you on your path
as an advocate for the earth. Each one has a brief
meditation on what the quote means to me, and a question to
take into your week. This week’s quote is:
There are many ways of going forward, but only one way of
standing still. ~ Franklin D. Roosevelt
Follow
this link to read the
meditation and to catch up on others you may have missed.
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7.30.10: Presenter at workshop
“Net-Zero Energy Building Design and Construction”
Julie and Julia Craighill from Steven Winter Associates are leading a day-long workshop for architects and contractors. We will answer the question, what is a net-zero energy building, review case studies, and give tips on best practices for design and construction. Just finished getting the slides together – this workshop is going to ROCK!
Download the PDF flyer
for more information.
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The work that reconnects
I’ve been reading Joanna Macy’s powerful book, “Coming Back to Life,” which represents her work over 20 years helping people to experience and embrace our interconnectedness with all of life. The book is grounded in both solid science and philosophy, to encourage the transition from our current “Industrial Growth Society” to a “Life-sustaining Society.” It is full of exercises to lead groups experientially through, for example, systems theory, despair work, creative brainstorming, overcoming obstacles, and – one of my favorites – a letter from the future.
Buy this book from Powell’s, the independent bookstore, online and in Portland, OR.
Nail your niche, once and for all
Ever wonder if you are reaching the right audience? Would you like to have a steady stream of eager clients hungry for what you do? My mentors, Kendall SummerHawk and Richard Shapiro, have put together a wonderful course to take you step by step through their process of defining your niche.
Learn more here.
Tap the Power of Networks! Become an Enlightened
Insider.
An effective way to tap into the awesome power of
networks is to become a GOforChange Affiliate (or, as we
say, Enlightened Insider). As a savvy marketer who cares
about the environment, you can help the earth and make
extra money at the same time. When we offer programs,
you can choose to promote them and earn commissions on
any sign-ups that come from your links.
Learn more on our
affiliate page. Sign-up takes about two minutes and
costs nothing.
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Your green career strategy session
Have you been feeling restless about how your current career can better support the transition to a green economy? Thinking about chucking it and going in a new direction? Take a breath and get some perspective. Schedule a complimentary 30-minute Green Career Strategy Session with Julie. We’ll roll up our sleeves, diagnose your needs, and come up with some action steps for you. Don’t delay! Space is limited, and after August 3rd, this offer disappears! To receive our short-and-easy application, send an email to chris(at)serenityva.com with subject line “Green career strategy.” We will notify you if you are selected, to schedule your session.
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We help you accelerate greening your business. Compress a
year’s learning curve into three months.
We work with small business owners to find simple, practical ways to increase your profitability, satisfaction and success by going green. We’ve been at this for 20 years, so green isn’t a fad or trend to us. We know how to go right to the heart of the matter, cut through the clutter and get to the gold.
We tailor our work with you based on the kind of support you are looking for and your level of experience with greening your business. An overview of our programs:
Green Business Initial Assessment
This questionnaire gives you a quick and clear overview of the drivers and strategies that can unlock the bottom-line benefits of green for your company.
Green Business Benchmark
Whether you are just starting out or an experienced greenie. Fine tune, cut through the hype and go right to profitable, creative solutions. The Benchmark engages your green champions, and lets you move away from ineffective, piecemeal tactics to vision-steered strategy.
Green Business Acceleration
Accelerate your greening results with visible "wins"
that save time and money right away. This 6-month program,
which includes the Green Business Gateway, provides ongoing
mentorship, education, masterminds, accountability, and
leadership laser coaching.
Green in 15
Refocus and reinvigorate your Green Team's efforts. 15 days
x 15 minutes x 15 actions = 15 green results. Online
teleclass with recordings and supplemental materials.
Content and schedule can be customized for your team.
Julie Gabrielli, founder of GOforChange, is an
award-winning, leading green business expert. She is an
industry-changer who was instrumental in starting the
sustainable design movement in her region. Her work has
included helping large businesses and institutions develop
sustainability initiatives and Climate Action Plans.
Her years of competitive sailboat racing taught Julie that
when good design is combined with clear vision, steering for
changing conditions, and a healthy respect for the forces of
nature, great results are possible!
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Gabrielli's Green Business is a publication of Gabrielli Design Studio LLC.
All rights reserved, copyright 2010.
2224 Crest Rd
Baltimore, MD 21209
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